Attractions University Leadership 101 Essentials of Leadership.png

Practical Skills for Attraction
& Hospitality Leaders

Developing frontline supervisors and managers to lead, not just manage.

Learn More!

Late summer and fall cohorts to be announced soon! Click Here for Updates.

What's the Cost of Poor Leadership?

High Turnover: Each individual employee lost costs $5,000-$10,000 or more in recruiting, training & lost productivity.

Safety Incidents: Poor leadership can lead to increased accidents, regulatory issues & even lawsuits.

Guest Dissatisfaction: Inconsistent service results in negative reviews, fewer repeat visits & revenue loss.

Operational Disruptions: Unresolved issues, people related downtimes, missed opportunities & slow decision making create operational inefficiencies & higher associated costs.

Who Is This Course For?

Supervisor & manager level leadership positions responsible for frontline staff in theme parks, entertainment venues, resorts, hotels & other guest-centric environments.

Leaders who want a clear, structured approach to building high performing engaged teams, creating memorable experiences for guests & making better operational decisions.

Organizations investing in leadership development to reduce turnover, improve service consistency & create a stronger safety culture.

How Does the Course Work?

Live Virtual Training: No pre-recorded videos. This is an interactive, instructor-led experience with real-world industry examples & actionable takeaways.

OnDemand version available soon.

Duration: 6 weeks with 3 hours of content delivery per week.

Small Cohorts (Max 20-25 Participants): Allows for group discussions, scenario-based exercises & Q&A with the instructor.

Workbooks & Application Guides: Each session includes materials that help leaders apply what they learn in their roles.

Exclusive Leadership Group Access: Participants will be part of a private online group for ongoing discussion, peer support, and additional Q&A after the course ends.

Certificate of Completion: Formal recognition that participants have gained essential leadership skills for the industry.

Fall Cohorts Coming Soon

Trusted by professionals in leading attractions and hospitality brands to deliver results-driven leadership development.

Course Overview

Module 1: Leadership Foundations & Effective Communication

Leaders who understand themselves & communicate clearly reduce operational errors & build trust more quickly. Clarity & consistency from the start set the stage for strong team & guest interactions.

Understanding the role of leadership & different leadership styles
Emotional Intelligence & Self-Leadership
Fundamentals of effective communication
Writing effective electronic communication

Module 2: Building Trust & Team Engagement

A high-trust team adapts better to change, experiences lower turnover & delivers better results under pressure. Motivated teams who feel appreciated perform at higher levels & protect the brand experience.

Identifying the key components of trust
Enhancing empathy & understanding
Understanding satisfaction, engagement & loyalty
Creating a cohesive & motivated team culture
Conducting results-driven meetings

Module 3: Performance Management, Staff Training & Conflict Resolution

When everyone knows their role & problems are addressed promptly, teams stay focused on delivering consistent service.

Setting & communicating clear performance targets
Offering Proactive & Constructive Feedback
Developing Sustainable & Impactful Staff Training Practices
Resolving Conflicts Early & Effectively

Module 4: Leading Safety & Service

In attractions & hospitality, accidents or poor service can quickly damage an organization's reputation & bottom line. Leaders who move beyond just enforcement to proactive leadership prevent complacency, maintain high standards & help ensure all stakeholders feel safe & well cared for.

Understanding the Importance of Both Safety & Service
Championing a Proactive Safety Mindset
Upholding High Service Standards
Coaching & Recognizing Teams in Real-Time

Module 5: Decision-Making, Problem-Solving & Leading Change

Our operations face sudden & unexpected challenges daily. Leaders who can solve problems quickly & implement changes effectively keep operations running smoothly while maintaining guest & team confidence.

Taking a Structured Approach to Decision-Making
Refining Prioritization & Problem-Solving Abilities
Planning & Leading Change Effectively
Building Individual & Team Resilience

Module 6: Operational & Resource Management

Well-managed resources & clear cross-departmental coordination reduce operational & service bottlenecks, help control costs & maintain high guest & team satisfaction.

Driving Operational Excellence through Resource Optimization
Foster Cross-Department Collaboration
Preparing & Planning for the Impact of Seasonal & Special Events

L101 Enrollment

What's Your Investment?

Includes 6 live virtually led sessions (3 hours each)

Comprehensive content driven workbooks & application assignments - over 120 pages.

Course certificate at completion of the course.

Cohort-based learning with other industry leaders including real-world discussions & activities.

Exclusive access to an ongoing participant community & Attractions University instructors.

$1250 per participant

Pay in full or over 3 monthly payments.

Fall Cohorts Announced Soon

Click here for updates on upcoming offerings and more.

Take the Course to the Next Level

with our Coaching Support & Personal Development Plan Add-On

Limited number of add-ons offered per course.

Four 1-hour one-on-one coaching sessions with instructor to ensure understanding & personalized application of course content.

Personalized Development Plan for use after completion of class.

Phone & Email Support throughout duration of course.

$750 additional investment

Fall Classes Coming Soon

Group Discounts:

We offer a 10% discount for 5 or more enrollments.
We offer a 20% discount for 10 or more enrollments.

Email us at connect@attractionsuniversity.com if:

You're purchasing multiple seats - we can handle the enrollments for you.
You're eligible for a discount - we can enroll your participants with your respective discount.
You have 5 or more participants and would like to discuss your own dedicated class.
You prefer to be invoiced or discuss splitting payments for the course over time.

We offer a 30 Day Money Back Guarantee: We're confident that our courses will provide you with the knowledge and skills you need. If you're not completely satisfied with the course after completing the first 2 modules, simply request a refund within 30 days from the start of the cohort.

Meet Jamey Walls:

Instructor for Leadership 101: Essentials of Leadership

Over 25 years of leadership experience in the Attractions, Entertainment and Hospitality industries.
Over 15 years in executive HR roles overseeing Learning & Organizational Development and Guest Service strategies for the following: