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Thursday, May 1st - 2p eastern. Click here to register.
Leadership Development Solutions for the
Attractions & Themed Hospitality Industries
Created for Industry Leaders by Industry Leaders
We're not just instructors & advisors - we're park people, zoo people, hotel people.
We've led strategy & teams for some of the most recognizable brands, and we're here to show exactly what works!
Jamey Walls: Founder & Principal Instructor of Attractions University
Bringing firsthand experience from over 15 years in executive roles leading the Learning & Development functions & strategies for some of the industry's most recognizable brands.
"My goal is to bring proven real-world methods that respect the reality of your operation.
No consultant speak. No generic off the shelf content. Just real solutions & advice that works!"
Our Services
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Training Programs
Build the skills and knowledge every leader needs to inspire teams, engage guests, and drive results - starting with Leadership 101: Essentials of Leadership and our Leadership CORE Programs.
Elective Courses: We collaborate with industry leaders to design courses on:
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Specialized Industry & Leadership Topics
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Seasonal Operations
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Coaching
Our coaching programs are designed to support and empower leaders and teams with personalized support, actionable strategies, and the guidance needed to overcome challenges, build stronger teams, and achieve personal and organizational goals.
Coaching Services include:
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Supplemental Coaching Integrated into Courses
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Individual & Team Coaching
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Advisory Services & Customized Training Solutions
With years of industry expertise, we partner with organizations to design and deliver advisory services that enhance leadership, improve team member & guest experiences, and improve operational effectiveness.
Examples include:
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Guest Service Strategy
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Operational Excellence
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Organizational & Cultural Transformation
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Safety & HR Compliance
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Attractions & Hospitality Related Park or Venue Openings
Why Attractions University?
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Unlike traditional off the shelf generic programs, we draw from actual attractions & hospitality operations experience.
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Unlike many development solutions that remain theoretical, we bridge knowledge into application.
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We offer affordable & scalable solutions - whether you're a local family fun center or a large theme park, we have options to fit your budgets & needs.
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By focusing on leadership, we provide the applicable skills needed to tackle high ROI frontline challenges like increased turnover or inconsistent guest service.
We have previous experience working with
Featured Course
Course Overview: Leadership 101 is the foundation of our Core Curriculum, created specifically for leaders in the attractions and themed hospitality industries. It delivers the essential skills and knowledge you need to guide teams, achieve results, and create positive experiences for your people and your guests.
Target Audience: Whether you're a newly promoted manager, an aspiring leader, an individual contributor looking to develop essential leadership skills, or an experienced leader seeking to refine your approach and stay current with best practices, this course was created to meet the unique challenges and opportunities faced by leaders specific to your industries.
Course Modules:
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Leadership Foundations & Effective Communication
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Building Trust & Team Engagement
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Performance Management, Staff Training & Conflict Resolution
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Leading Safety & Service
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Decision-Making, Problem-Solving & Leading Change
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Operational & Resource Management
Course Duration: 6 weeks with 3 hours of live facilitated content delivery per week.
Next cohort begins Thursday, May 8th.
Attractions University is Your Destination for
Expert Training & Coaching Services in the
Attractions & Themed Hospitality Industries.
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Theme Parks & Amusement Parks
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Water Parks
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Family Entertainment Centers
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Zoos & Aquariums
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Museums & Science Centers
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Cultural Attractions
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Adventure & Outdoor Attractions
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Interactive & Immersive Experiences
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Integrated & Themed Resorts
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Cruise Lines
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Haunted Attractions
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Themed Dining & Retail
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Live Shows & Entertainment
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Cinematic Experiences
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Educational & Interactive Experiences
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Sports & Recreational Facilities
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Virtual & Augmented Reality Experiences
Stay in Touch for Future Updates,
Free Resources & New Class Offerings