Sign up for our free upcoming webinar to learn more about Attractions University & how we can help you!
Thursday, May 1st - 2p eastern. Click here to register.
Who Are We?
Your Destination for Expert Training & Coaching Services in the Attractions & Themed Hospitality Industries.
Our training programs and coaching solutions are based on real experience. We provide our participants with leadership skills that matter, with courses created specifically for the attractions and hospitality industries by those who've led them. Beyond just theory, we also prioritize practical application to ensure maximum impact and return on investment. From your first course to your last, our goal is to provide learning opportunities that evolve as you do.
Our Training Solutions
Core Training Curriculum
Our Core Training Curriculum offers the essential foundational courses for leaders. Beginning with our main course, Leadership 101: Essentials of Leadership (recommended as a starting point), this series provides the skills and knowledge you need to succeed.
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Leadership 101: Essentials of Leadership (available now)
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Introduction to the Guest Experience (starting summer '25)
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Human Resources for Non-HR Leaders (starting summer '25)
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Operations Management 101 (starting fall '25)
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Leading Risk & Safety (starting fall '25)
All courses available on-demand. For information on live virtually facilitated offerings and updates on products click here.
Leadership Learning Lab
The Attractions University Leadership Learning Lab provides you with quick, actionable insights that you can apply immediately to improve your leadership and enhance your team's performance.
​What it includes:
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Short Animated Training Videos: 3 to 5 minute videos covering key leadership and operational topics.
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Application Resources: Select topics include additional videos and materials to help you apply the topic you've learned.
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Physical Materials: Select topics come with physical resources for immediate use.
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AI Leadership Lab Assistant (coming soon): Digital AI tool to provide real-time development support, practical advice, and answers to your leadership questions and challenges.
Feel free to use this Holiday Celebration Readiness video and information sheet - a complimentary example of the Leadership Learning Lab’s practical tools for leaders and teams.
Click here to download the accompanying information sheet.
Meet Jamey Walls:
Founder & Principal Instructor
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Over 25 years of leadership experience in the Attractions, Entertainment & Hospitality industries.
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Over 15 years in executive HR roles (specializing in Learning & Organizational Development) for the following:
"Over my time in the attractions and hospitality industries, what started as a temporary job grew into a personal passion and career that has given me years of unique and unforgettable experiences. From the boardroom to the frontline, I've seen the transformative power that the right balance of competent and confident leadership can have on every guest's experience and each team member's success. My mission with Attractions University is to bring this knowledge and experience to you through effective, accessible training that meets both the needs and the flexibility of the industries."
Attractions University is Your Destination for
Expert Training & Coaching Services in the
Attractions & Themed Hospitality Industries.
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Theme Parks & Amusement Parks
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Water Parks
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Family Entertainment Centers
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Zoos & Aquariums
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Museums & Science Centers
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Cultural Attractions
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Adventure & Outdoor Attractions
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Interactive & Immersive Experiences
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Integrated & Themed Resorts
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Cruise Lines
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Haunted Attractions
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Themed Dining & Retail
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Live Shows & Entertainment
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Cinematic Experiences
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Educational & Interactive Experiences
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Sports & Recreational Facilities
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Virtual & Augmented Reality Experiences
Stay in Touch for Future Updates,
Free Resources & New Class Offerings